by: John Hocking
Creating a viral ebook marketing campaign can be one of theeasiest and most effective ways to promote your productor website.Before you begin writing your viral ebook, you needto know the 5 most common mistakes that can cost youtime and potential income.
1) Never Link Directly to Content You Do Not ControlYou should always use redirect links placed on your ownserver instead of direct links to affiliate programs.You never know when the program you are promoting willchange the way its affiliate links work or go out of business. Using redirect links allows you to quicklyreplace the affiliate links with the new version orredirect to a similar product.I can not stress enough how important this step is to you.Once you launch your viral ebook, you can not get it backto make changes to it. Using redirect links will preventdead links and lost profit.
2) Avoid Using Dated Information By Providing Too SpecificDetails.Do not talk about free trials or time specific discounts.The affiliate program you are promoting my not always beoffering the trials or discounts. You will anger your readersif they can not get the bargains you promised.You should also avoid statements like "Just Released" or "Just Launched!". The program you are talking about mayhave been around for years but the time your reader getsyour ebook.
3) Never Include Information You Do Not Want All Over The World.Because of the viral nature of your ebook, it will eventually spread to every corner of the world.If you include personal information like your home phoneor your cell phone number, you may be unpleasantly awakened at all hours of the night. The person in England or Japan, may not be aware you live in United States.It is best to provide only an email address or autoresponderfor the initial contact.
4) Do Not Brand The Ebook YourselfPutting yourself in the position of having to manuallybrand and send each copy of the ebook is a sure way to turn your campaign into NIGHTMARE.You may be thinking, "What's the BIG DEAL?"Let imagine for a moment that your ebook starts out slowlyand only 10 people request a branded version the first week. It takes you about 6 minutes per ebook to brand it and sendit to the user. You have just given up an hour of your life.Now those 10 people each give it away to 10 people thatalso request branded versions. You now have 100 new requestsat 6 minutes each. Now were are talking 60 hours.As you can see with each passing generation, you willquickly become unable or unwilling to fulfill requests.The solution is to give your carriers the ability and instructions to rebrand the ebooks themselves. This willtake you out of the loop and allow your virus to growexponentially unattended.
5) Do Not Forget To Launch A New Window For External Links When linking to any information not found directly inyour ebook, you should always open a new window. Manysales processes use javascript that could cause compatiblyproblems if viewed within your ebook.It would be terrible if a viewer where ready to buy aproduct based on your reccomendation but was unable to because you failed to include this simple step.
Avoiding these 5 simple viral ebook marketing mistakes will greatly increase the profitability of your campaign whileavoiding the pitfalls.
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